GS1 Singapore Retail Forum 2021: Making Sense of Omnichannel Commerce with Data

In the post COVID- 19 world, business is no longer as usual. The pandemic has presented unprecedented challenges across the globe, but there are still business opportunities through omnichannel commerce. Shoppers’ reliance on E-Commerce increased dramatically during the pandemic as there are movement restrictions in public areas. As of May 2020, 66% of global consumers were omnichannel shoppers, with the rates higher in Asia-Pacific (78%) and Africa–Middle East (75%). Those rates speak to the importance of seamless experiences between online and offline environments. [1] Smarter shoppers tend to research on the product info and compare prices before deciding whether to leave home to purchase at a physical store or buy it online. Thus, true omnichannel commerce is built on unique product identification and seamless data sharing to deliver a consistent omnichannel shopping experience.

Recognising the benefits in global business expansion through omnichannel commerce, it is imperative that businesses are equipped…